One method.
The Meridian Method™ is the framework that runs through everything we do. Where you start depends on where the gap is widest in your business right now.
Three ways in.
To find your starting point
Three ways to work together.
Every engagement is fixed fee, scoped to outcomes and led by a senior strategist. Specialist writers, designers and producers join when the work calls for them.
The Meridian Diagnostic
Three weeks. Fixed fee. Guaranteed.
Know exactly where your strategy is breaking. In three weeks.
For leadership teams who sense a gap and want it named, sized and prioritised before committing to a full rollout.
What happens:
One-to-one interviews with your executive team
Listening sessions with staff across levels and locations
An audit of what your market is hearing now: website, sales materials, campaigns, reviews
A side-by-side read of the story leadership tells, the story staff tell and the story customers hear
The Meridian Rollout
Three to six months. Scoped from the Diagnostic.
One strategy. Launched to your market and your people at the same time.
For organisations ready to close the gap.
What we build:
Strategic narrative. The reference point, the story and the language every leader uses
Market stream. Positioning, messaging, campaign and launch
Staff stream. Role-level translations, a leadership cascade kit and an internal launch
Manager conversation guides. What to say in the team meeting, the one-to-one and the hard question
CEO and executive coaching. Preparing your leaders to tell the story in the town hall, the boardroom and the media
Pulse measurement. A short read on belief and behaviour, both sides, at 30, 60 and 90 days
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What you walk away with:
The Gap Map. Where the strategy breaks between the boardroom, the floor and the market
The cost of the gap. Where it is showing up in sales, retention and delivery
Your reference point. A first draft of the one idea everything should hang from
A 90-day priority plan. The three moves that close the biggest gaps first
A leadership readout. Ninety minutes with your executive team to walk through it and decide
The guarantee: if the Diagnostic does not show you where your strategy is breaking and what it is costing you, you do not pay.
The credit: proceed to the Rollout within 60 days and the full Diagnostic fee comes off the Rollout.
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Best for:
Leadership teams who have completed the Diagnostic and are ready to move both audiences at once.
Scoped and priced from the Diagnostic.
The Meridian Advisory
Quarterly retainer. Available to Rollout clients.
Keep both stories aligned as the strategy moves.
Strategy changes. Teams turn over. Markets shift. Most programs fade when the consultant leaves and the work is handed to a team without the time or tools to sustain it.
Advisory keeps the reference point fixed while everything around it moves.
Quarterly pulse and readout
Narrative updates for results, restructures and new initiatives
Preparation for town halls, board presentations and major announcements
Direct access to your senior strategist for communication counsel
What you might be thinking
Five questions leadership teams ask before they start.
"We already have an internal comms team." Good. They will run it better with this. We build the narrative, the tools and the launch. They own the rhythm after.
"We already have an agency." Your agency speaks to the market. Ask who is preparing your staff to deliver what the ads promise.
"This sounds like another strategy deck." Every engagement ends with things your people use on Monday. Scripts, guides, campaigns and launches.
"Will we get a junior team after the pitch?" No. The senior people you meet on the first call lead the work, start to finish.
"How is it priced?" Fixed fee, agreed upfront, scoped to the outcome. No day rates. No surprise invoices.
Capacity
We take on three leadership teams a quarter. It keeps senior people on every engagement.