Avenue Group
Questions we hear most
Straight answers on what we do, who we work with and how an engagement runs.
What does Avenue Group do?
Avenue Group is a strategic communications consultancy based in Sydney. We take a leadership team's strategic plan to two audiences at once: the market that buys from you and the staff who deliver it. Both stories come from one reference point, so customers hear the same promise your people are working to.
Who do you work with?
CEOs and executive teams with a strategy that has to land with customers and staff at the same time. That includes a new strategic plan, a restructure, a merger, a rebrand or a major launch.
What is the Meridian Method?
Our four-stage method. Calibrate agrees one version of the strategy at the top. Launch takes it to the market. Align connects every role to it. Measure tracks whether it is landing with both audiences.
How is this different from a marketing or internal communications agency?
Marketing agencies run the external story. Internal communications teams run the staff story. We run both from the same reference point, so the two cannot drift apart.
How do engagements work?
Three fixed-fee options. The Meridian Diagnostic takes three weeks and finds where your strategy is breaking and what it is costing you. The Meridian Rollout runs three to six months and builds and launches both streams. The Meridian Advisory is a quarterly retainer that keeps both stories aligned as the strategy moves.
How much does it cost?
Every engagement is fixed fee and scoped to outcomes. If you proceed to the Rollout within 60 days, the full Diagnostic fee comes off the Rollout. We quote after a 30-minute call.
Where are you based?
Sydney. We work with clients across Australia. Where time on site adds value, such as leadership workshops or staff sessions, we come to you. Everything else runs by video.
How do I start?
Take the five-minute Meridian Scorecard to see where your strategy is getting lost, or book a 30-minute call.